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IRLab MeetingDonald MetzlerYahoo! Research Wednesday, March 11th, 2008Computer Science Building, Room 150 Time: 9:00 a.m. "Overview of Computational Advertising"In this talk I'll provide an overview of the emerging field of computational advertising, which is a combination of information retrieval, machine learning, and economics. The talk will focus on content match and sponsored search. These tasks will be described in detail. Interesting research directions and problems, especially those related to information retrieval, will also be discussed. | |||||||